I think thats why the company has survived different periods in history. The economic circumstances are visible to everyone. Five Forces Analysis Of Gucci 2592 Words11 Pages INTRODUCTION This report courses of action to analyse the methodologies grasped by Gucci to oversee the enhancement of the business. It encourages organizational management to think strategically, and quickly respond to the external environment changes to avoid or reduce the negative impact on business operations. The efficiency of operation of the financial market can impact Guccis ability to raise capital at a fair price. Moreover, the model does not clearly highlight the complex inter-connectedness between different external environmental forces. The rising inflation rate can have a negative impact on the revenue growth of Gucci as its decreases the purchasing power of money and discourages consumer spending on goods and services. Then political influence like regime change and the political movement towards implementation of certain laws could have a very bad impact. At EssayPandas, we can help you complete different MBA assessment projects and theoretical frameworks like PESTEL/PEST/STEP analysis of different companies. Inability to protect intellectual property rights can result in losing competitive advantage, which may weaken the positioning of Gucci. 6. Quizzes test your expertise in business and Skill tests evaluate your management traits. Therefore, the industry lifecycle stage must be considered while choosing the countries for international expansion. Gucci. Gucci should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. One of the main goals of the company is to continually trace the procurement of 95% of its raw material. The young customer market is getting very cautious about environmental issues. Aug-22-2018. Aug-02-2021. (Ed.). PESTEL analysis is a widely used strategic planning and management tool. For instance, extreme weather conditions can increase the cost of operations and compel the Gucci. 10. Gucci. The political environment of a country comprises multifaceted factors. as they determine the overall economic environment of the country. It pressurizes the Gucci. Asian countries like India and China which have rampant red tapism can create unfavorable environment for smooth functioning of the such brands. But in 1921, he formally established the company in Florence, Italy. Competitors investment in automation technologies to reduce costs can compel the Gucci to shift from manual to automated procedures, particularly when people in general in that particular society are tech-savvy. As a result, the buying power of the people reduced to a great extent. Journal of Business Research, 67(5), 740-745. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Some of the main products of Gucci are makeup, ready-to-wear clothes, handbags, accessories, home decoration items, shoes, fragrances, and perfumes. Other than that, it is also important for Gucci to study the host countrys attitude towards migration, as a positive attitude in terms of welcoming the immigrants from different cultural backgrounds indicates the importance of adopting effective diversity management practices. Availability of cheap labor would result in generation of higher profits for the brand. of the box and hire Case48 with BIG enough reputation. Under the targeting category, restricted consumers have been targeted by Gucci. Excessive resource depletion by Gucci. Subscribe now to get your discount coupon *Only Gucci is selling clothing, luxury products and accessories etc. This article section discusses the implications of some key social factors for Gucci . Economic factors include an economic hike, exchange rate, inflation, and interest rate, all of which affect the cost of doing business and the availability of resources. Academic writing has no room for errors and mistakes. Following are the legal factors in the Gucci PESTLE Analysis: Gucci is a brand that strictly abides by the laws and regulations providing customers with their unique products in the market. Therefore, Gucci needs to choose the countries with highly efficient financial markets so that it could easily accumulate financial and human capital. By the end of the article, you will have a clear understanding of the various factors that impact the pestle analysis of Gucci. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. Yksel, I. The brand acknowledges the fact that there is a growing segment of new, ethically-minded consumers who focus upon innovation and social responsibility and want nothing to do with inherently cruel products. 336-357). Gucci has realized the importance of an eco-friendly environment. The brand is focused upon developing new solutions by applying various technical innovations in order to improve efficiency in its production and logistics in the daily operations of the company. should also attempt to understand the degree of consumer ethnocentrism and consider the country of origin effect to determine local consumers evaluation of foreign products. can increase the market share by focusing on emerging technological innovations. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. Technological factors include changes in technology and research and development which could affect the corporations product or services. Integrity, Essay Writing He opened up his first Gucci shop in 1906. should study how intellectual property rights are protected in the host country and make the business strategies accordingly. On the other hand, Forever 21 said in its defense that the company uses different designs, ornaments, aesthetics, and decorative. IEEE. The business practices of the Gucci. Gucci. Gucci. . Our model papers and solutions are purely meant for (2019, September). is present in different countries, each having own political tensions. It had nothing to do with the trademark of Gucci. Gucci. Help, Academic Gucci Porter's 5 forces analysis is a considerable tool for everyone trying to assess the strategic standing of an existing company, or thinking about a brand-new venture into a present market. While entering/operating in those countries, Gucci should ensure work environment safety. The organisation should also invest in research and development activities to identify new customer segments. Such instabilities often results in cut down of sales and profits. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing, fragrances, accessories, handbags and shoes. Gupta, A. Each year the company contributes to a variety of projects aimed at safeguarding the rights of women, supporting the arts and protecting and promoting health of children. While the exchange rate of the country in which Gucci operates would impact the profitability of Gucci, especially if Gucci engages in international trade, the stability of the currency is also an important factor as an unstable currency discourages international investors. The taxation policies will be more favourable for industries that are on top government priorities. please submit your details here. Unlike political factors that offer a broader view, legal factors provide more detailed and specific information related to different laws and regulations, mainly including- employment laws, health and safety laws, intellectual property laws, and consumer protection laws. The worldwide population comprises of middle and lower classes of people. A French conglomerate company, Pinault Printemps Redoute, bought the brand in 1999. Ignorance in this regard can cause undesired circumstances for Gucci., such as- hurting competitive advantage as a result of intellectual property rights violation and harmed organizational image due to violation of consumer/employee/environment protection standards. The companies had landed in an ugly legal battle related to intellectual property right litigations which finally settled after ten years. Gucci's external setting would be examined with the PESTEL framework (appendix 1) for highlighting the sector's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of competition in the Taiwanese market would be examined under Doorperson's five forces analysis (appendix 2). Like, it may pressure the Gucci to give an unfair wage raise, or may halt the production process by giving a strike call. letme Aratrmalar Dergisi, 10(2), 598-608. The demand and supply of labor determine the wage rates and supply of skilled workforce. Finally, the current political climate can influence the companys ability to attract investment. To conclude, the above Gucci PESTLE Analysis highlights the various elements which impact its business performance. Browse analysis of more brands and companies similar to Gucci PESTLE Analysis. Posted by Freddie Murphy on The adoption of new technologies has shortened the lifecycle of new product development. Please enter your email in this format: username@example.com, Number of A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis . Information Research: an international electronic journal, 11(1), n1. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. Additionally, the company must ensure that its operations comply with relevant national and international laws, such as those regarding labor, environmental protection, and product safety. Today, new products are developed quickly, and supply chain partners have also gained more power. In such an environment, Gucci. The political factors impacting the PESTLE analysis of Gucci are varied and numerous and have a strong influence on the companys operations.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'howigotjob_com-box-4','ezslot_6',194,'0','0'])};__ez_fad_position('div-gpt-ad-howigotjob_com-box-4-0'); A PESTLE analysis of Gucci provides a comprehensive overview of the external factors that the company must take into account when developing and implementing its strategies. It is important for Gucci. In a political context, the key to success in a dynamic international business environment is to diversify the systematic risks. Gucci can conduct market research to understand the supply-demand situation within the industry and prevent overproduction. Many countries have placed strict norms to protect their urban areas through effective waste management. The company is renowned for its exquisite leather goods, apparel, and accessories, which are all synonymous with timeless Italian elegance and sophistication. require the organization to consider these differences to avoid undesired circumstances carefully. Gucci should adapt its marketing strategies to ensure diversity and inclusion. The application of PESTEL analysis can help Gucci. Gucci. Following economic factors need to be considered by Gucci. High GDP also signals the consumers ability to spend more on offered products. Academic writing has no room for errors and mistakes. Pressure groups can affect the business environment by finding strong allies in the media. UK economy is growing and the rate of inflation is also very low in UK which means UK is a good place for business a company like Gucci. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces, Diamond, PESTEL, and SWOT Analysis. Strict compliance with the intellectual property laws makes the business environment safer for firms like Gucci , as their patents are protected from imitation, leading towards sustainable competitive advantage. As Gucci. Economic factors- the second component of PESTEL framework, comprise multifaceted variables that directly affect the businesses ability to achieve their economic objectives. Dissertation Market presence. should consider the following legal factors when exploring a new market. Well-developed technological infrastructure also reflects that it will be harder for Gucci to derive sustainable competitive advantage from technology, which could be easily imitated by competitors. Additionally, tariffs and other trade policies can have a serious impact on the profits gained by the company. Subscribe now to get your discount coupon Navarro-Garca, A., Arenas-Gaitn, J., & Rondn-Catalua, F. J. It would be ineffective for a brand like Gucci to promote its products to the general public if the majority of the population belonged to a lower class, the company would have to rely on very niche marketing. Sort By: Satisfactory Essays. In some countries, there is no effective enforcement of employment laws, but some countries impose strict penalties upon violation of any of the employees stated rights. If the brand can find cheap labor, then it would positively change the profitability of the company. your email to get Coupon Code. Exploring strategy. Research and development activities are highly important in an environment characterized by creative disruption. The marketing department of Gucci. It lasted roundabout for more than 10 years. The main and top objective of the brand is to find the environmental-friendly raw material. 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The products might be even more expensive because of the taxation policies and customs duties in different countries. Menet, G. (2016). should study the consumers leisure interests and should focus more on enhancing the customer experience if customers prefer experiential products over traditional product offerings. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. A critical study on Various Frameworks used to analyses International Business and its Environment. In response, Gucci should adopt responsible production practices, encourage responsible consumption practices among its targeted consumers, try to improve its brand image on sustainability grounds, and ensure full compliance with the international and local environmental regulations, as inability to do so can draw the serious, reputation damaging criticism from relevant stakeholders. University Library of Munich, Germany. to make informed decisions: The economic development of a country directly influences organizational performance. Stringent environmental regulations in many countries are pressurizing business organizations to reduce environmental harm. The biggest issue luxury brands face is regulations when they enter foreign markets. Another legal factor impacting Guccis pestle analysis is taxation. The brand has earlier faced negative implications due to change in laws regarding import, export and increasing cost of operations. If you have BIG dreams to score BIG, think out can leverage the opportunities offered by social media marketing to improve business performance. A slow economic growth rate leads towards more cautious spending by consumers, which can directly affect Guccis revenue growth. The globalization of the fashion environment and boost in the western economies transform Gucci from a small Italian company in to large luxury fashion brand in global level. Kara, E. (2018). Warning! least Moreover, a well-developed governance system with a democratic political environment makes the business environment more comfortable for international business organizations like Gucci. Ask us for custom PESTEL Analysis help if you still find it difficult. Gucci is nowadays a subsidiary of French luxury fashion brand, Kering. must adjust its business management practices while entering in markets with high or low power distance. Entering in countries with high taxation level will directly influence the profitability of Gucci. can enter in low taxation markets and benefit from high profits that can be invested in research and development activities. Gucci. A strategic framework for technology evaluation. Kering's like-for-like sales rose 8.1 per cent in 2016 to 12.4bn, with 5.5 per cent growth in the first half of the . By gaining an in-depth understanding of the external environment, management can make wise strategic decisions according to the underlying context. We are here to help. A framework for PEST analysis based on fuzzy decision maps. The growing environmental consciousness and changing climatic conditions have made environmental analysis an important part of the PESTEL analysis. Chat with us Present study based on the Gucci which is luxury brand of fashion and leather goods. Resultantly, the GDP, living standards of the people, and buying power of the customers have improved because of the companys efforts. In the PESTEL framework, social factors represent the key demographic characteristics, social values, norms, and customs of the society in which business organization functions. Lastly, weather conditions need to be considered as operational cost, efficiency, and employee productivity can derive a strong influence from the local weather conditions. Better Essays. In the past, the Italian brand had filed a lawsuit against the Forever 21. In some countries, recycling has almost become a business norm. In order to analyze the competitive environment of Gucci, the nature of competition in any industry is personified in the following five forces: Threat of New Entrants * The threat of entry of new competitors into the fashion retail industry is strong. A country which has no system of framework established for protection of intellectual property that would directly result in negative consequences for Gucci as the investors wouldnt find it feasible to invest in Gucci. Uncertainty in the political environment refers to the frequency of changes in government policies and regulations. The performance of Gucci heavily depends on the skills and competencies of its workforce. Model is found to be particularly helpful when firms need to make international expansion decisions. Understanding the impact of technology on firms business models. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. These groups pressurize the organizations by arranging protests and running marketing campaigns. In Handbook of Research on Decision-Making Techniques in Financial Marketing (pp. PEST analysis, competitive analysis and SWOT have been used by investigators to achieve the target. According to an estimate conducted by Statista, the brand value of Gucci in 2022 was 18.1 billion US dollars. Solution, Assignment Writing While making the expansion decisions, Gucci should carefully review the industry-specific taxation policies. Gucci Case Study Help. This is the only way for Gucci to survive in an environmentally cautious market. (2013). Inability to adapt the product/service offerings according to local cultural traditions can cause serious harm to the business. Thats the net income and profitability of Gucci has decreased by approximately 30% in 2020 compared to the last year. Re-exploring the relationship between flexibility and the external environment. What are the characteristics and attractiveness of industry? Political factors are the first component of the PESTEL framework that exert a strong impact on the business, and play an important role in determining the business long-term sustainability. The current governance system is based on democracy, which makes the business environment friendly for Gucci . This helps the company to protect its well-known brand and designs from competitors that may try to copy them. Use of social media has become common in a modern business environment. IGI Global. High workplace diversity is often linked with higher productivity, better innovation, and improved overall firm performance. The marketing and advertising strategies in a highly patriarchal culture would be adapted according to prevailing patriarchal norms, otherwise, Gucci can receive a backlash from consumers and general society. A variety of improvements in new technology would result in a reduction in cost of production, for the products of Gucci which helps the company to further increase its revenues. Gucci filed a lawsuit against Forever 21 and the Italian brand claimed that Forever 21 has stolen the green-red-green and blue-red-blue trademark strips of the company. Hence, Gucci. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. The names and other brand information used in the PESTLE Analysis section are properties of their respective companies. 1, pp. To conclude, the PESTEL model is an important business tool that involves a detailed analysis of macro-environmental factors that shape the business environment. Being an international firm from a culturally distant home market, it could be difficult for Gucci management to understand the delicate cultural nuances. One of the most admiring and appreciating characteristics of Gucci is that the company is fair to its employees. If Gucci uses any of those advanced technological tools at its production facilities, then the company would be able to reduce various costs. Finally, the political and legal environment is important for Guccis PESTLE analysis. Similarly, it is important to understand the industry lifecycle stage. However, it is important for Gucci to adopt a long-term horizon, and do not expect a short-term return from its research and development efforts. Frequent changes in government policies harm business performance by increasing environmental uncertainty. Gucci. (2017). The effectiveness of this model increases when it is combined with other strategic planning tools. It is also important for Gucci to understand whether the consumption is driven by utilitarian or hedonic motivations. It should raise switching costs by developing long-term customer relationships. The pandemic of covid-19 has locked people to their houses and shut down businesses. Technology has enabled the company to use automated design tools, 3D printing, and robotics to produce their products more quickly and efficiently. This report will account about China market which is the the significant consumer for the affiliation. The emergence of renewable technologies to reduce dependence on natural resources has emerged as a powerful trend in various sectors. Gucci should review the economic growth rate of the countries while making international expansion decisions. Issa, T., Chang, V., & Issa, T. (2010). Weather conditions also shape consumer behaviour, and require Gucci to integrate flexibility into its supply chain operations. Consumer trends are constantly changing and Gucci must stay on top of them to ensure its products remain relevant. According to a study conducted by statista.com, the annual revenue of Gucci in 2019 was 9.63 billion Euros. The Millennium University Journal, 2(1), 1-18. The consumers spending patterns are influenced by their purchasing power of money. Sustainable business strategies and PESTEL framework. The consumption behaviour shares a strong link with the economic factors. need to consider are given below. (2009). Gucci must gain an in-depth understanding of these factors to anticipate the short-term and long-term business growth in the chosen sector. Gucci. Guccio Gucci was the founder of the Gucci brand. The company should improve its online store like Amazon and Alibaba to increase the conversion rate. Understand how workers with the required skills set could be successfully recruited aesthetics, and require Gucci to whether... Statista, the Italian brand had filed a lawsuit against the Forever 21 said in its defense the! Low taxation markets and benefit from high profits that can be invested in and... Key to success in a dynamic international business and its environment been targeted by Gucci of... Can affect the business of the various factors that shape the business in Handbook of research Decision-Making! Economic growth rate leads towards more cautious spending by consumers, which can directly affect the corporations or. French luxury fashion brand, Kering the importance of an eco-friendly environment research on Decision-Making Techniques in marketing. While entering in countries with highly efficient financial markets so that it could be difficult for Gucci has faced... Second component of PESTEL framework, comprise multifaceted variables that directly affect revenue! Had landed in an environmentally cautious market by investigators to achieve the target A. Arenas-Gaitn. With other strategic planning and management tool brand has earlier faced negative due! Down of sales and profits, Arenas-Gaitn, J., & Rondn-Catalua, F. J will directly influence profitability... Consumption behavior, T. ( 2010 ) linked with higher productivity, better Innovation, and require to... Mba assessment projects and theoretical frameworks like PESTEL/PEST/STEP analysis of Gucci in was. Political tensions slow economic growth rate leads towards more cautious spending by consumers, which makes the business environment to. Gucci in 2019 was 9.63 billion Euros a democratic political environment of the brand has earlier faced implications... One of the company would be able to reduce environmental harm Statista, the Gucci... Highly efficient financial markets so that it could be difficult for Gucci the overall economic environment of country. Would positively change the profitability of Gucci to attract investment help you complete different MBA assessment projects and frameworks! Can increase the cost of operations of certain laws could have a understanding..., bought the brand in 1999 MBA assessment projects and theoretical frameworks like analysis! Favourable for industries that are on top government priorities, new products are developed quickly, and overall. Increasing cost of operations 2019, September ) uses any of those advanced technological tools its... Ensure work environment safety issue luxury brands face is regulations when they enter markets... The lifecycle of new technologies has shortened the lifecycle of new technologies has shortened the lifecycle of new has... Invest in research and development activities to identify new customer segments informed decisions: the economic of. Help if you have BIG dreams to score BIG, think out can leverage the opportunities offered social. Functioning of the gucci pestle analysis in Florence, Italy business management practices while entering in countries highly. More power periods in history the targeting category, restricted consumers have used... Is based on democracy, which can directly affect the business environment is continually. Targeting category, restricted consumers have been targeted by Gucci of more brands and similar... Brands face is regulations when they enter foreign markets creative disruption impact the... Reduce various costs new customer segments of labor determine the wage rates and trends! Products remain relevant annual revenue of Gucci which impact the PESTLE analysis of macro-environmental factors that the! Part of the such brands Gucci was the founder of the people reduced to study. A tool of strategic analysis in international markets policies will be more favourable for industries that on! More cautious spending by consumers, which makes the business environment this report will about! And prevent overproduction for custom PESTEL analysis as a tool of strategic analysis in international markets the labour demand supply. The profits gained by the end of the country of a country influences..., tariffs and other brand information used in the PESTLE analysis highlights the different extrinsic scenarios which its. Component of PESTEL framework, comprise multifaceted variables that directly affect Guccis revenue growth rampant red can. The environmental-friendly raw material meant for ( 2019, September ) making international expansion decisions of fashion and goods. Invested in research and development activities are highly important in an environment characterized by disruption... Company is to find the environmental-friendly raw material such instabilities often results in cut down of and! Different external environmental forces higher productivity, better Innovation, and improved overall firm performance analysis in markets... A detailed analysis of different companies another legal factor impacting Guccis PESTLE analysis highlights different! 2 ( 1 ), n1 there is political chaos, it is important for Guccis analysis., Kering considered while choosing the countries with highly efficient financial markets so that it could easily accumulate and!, new products are developed quickly, and require Gucci to integrate into! Interests and should focus more on offered products property right litigations which finally settled after ten.. Able to reduce various costs, 10 ( 2 ), 78-97 management practices while entering markets... Great extent these groups pressurize the organizations by arranging protests and running marketing campaigns information management, management! The required skills set could be successfully recruited strategic planning and management tool Alibaba to increase conversion. Brands face is regulations when they enter foreign markets of more brands and companies similar to Gucci PESTLE.. I think thats why the company like regime change and the political movement towards implementation of laws! Particularly helpful when firms need to make informed decisions: the economic growth rate leads towards cautious! Conduct market research to understand the supply-demand situation within the industry lifecycle stage their houses and shut down businesses analysis... Battle related to intellectual property rights can result in losing competitive advantage, can. V., & Rondn-Catalua, F. J result, the above Gucci PESTLE highlights! Carefully review the economic development of a country directly influences organizational performance luxury products and etc! Coupon * Only Gucci is nowadays a subsidiary of French luxury fashion brand, Kering financial so... And theoretical frameworks like PESTEL/PEST/STEP analysis of more brands and companies similar to Gucci analysis. Company in Florence, Italy firms need to make international expansion legal battle related to property... With highly efficient financial markets so that it could easily accumulate financial and human capital that may try to them. In Handbook of research on Decision-Making Techniques in financial marketing ( pp trends! With higher productivity, better Innovation, and require Gucci to integrate into. Placed strict norms to protect its well-known brand and designs from competitors that try... Can influence the profitability of Gucci in 2019 was 9.63 billion Euros said in its defense that the company Florence! Techniques in financial marketing ( pp by Statista, the current political climate influence... Depends on the other hand, Forever 21 said in its defense the... Formally established the company uses different designs, ornaments, aesthetics, and supply chain partners have also more! Hedonic motivations 2008 international Conference on information management, Innovation management and Industrial Engineering ( Vol leverage. Often linked with higher productivity, better Innovation, and buying power of the box and Case48! Trends that define the consumption motivations and social trends that define the consumption behaviour shares a strong link with economic! Has almost become a business norm in 2020 compared to the underlying context brand to... Business organizations like Gucci harm to the frequency of changes in laws regarding import, export and increasing cost operations... The political environment of a country directly influences organizational performance and China which rampant! So that it could be successfully recruited which have rampant red tapism can create unfavorable environment for functioning! To improve business performance end of the companys ability to spend more on offered.. Local cultural traditions can cause trouble for the brand value of Gucci is that the company is to continually the... Past, the gucci pestle analysis governance system with a democratic political environment makes the business environment impacting Guccis analysis. Like Gucci article section discusses the implications of some key social factors for Gucci to understand whether the consumption driven! The adoption of new product development on democracy, which can directly affect the business environment is diversify! & Rondn-Catalua, F. J re-exploring the relationship between flexibility and the political movement towards of. Compared to the last year trouble for the affiliation can be invested research. And supply trends to understand whether the consumption motivations and social trends that define the consumption is driven by or... The Millennium University Journal, 11 ( 1 ), 78-97 gucci pestle analysis harm able. Enhancing the customer experience if customers prefer experiential products over traditional product.! Category, restricted consumers have been targeted by Gucci of operations, which may weaken the of. Red tapism can create unfavorable environment for smooth functioning of the such brands report will account China... Stringent environmental regulations in many countries have placed strict norms to protect their urban areas through waste! Of them to ensure its products remain relevant should study the consumers leisure interests and should focus more offered. Porter 's 5-Forces, Diamond, PESTEL, and legal environment is to the... For PEST analysis based on the skills and competencies of its raw material a powerful trend in various sectors as. Can leverage the opportunities offered by social media has become common in a dynamic international business its! Hire Case48 with BIG enough reputation prevent overproduction and China which have rampant red tapism can create environment.: the economic factors need to make international expansion can impact Guccis ability to achieve target. The lifecycle of new technologies has shortened the lifecycle of new product development invested in research and development which affect! Should raise switching costs by developing long-term customer relationships on Decision-Making Techniques in marketing! 5-Forces, Diamond, PESTEL, and decorative while entering/operating in those countries Gucci...

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