Table below provides an analysis of EasyJets sales revenue and profitability ratio since 1998. The primary outcomes were anxiety (GAD-7), depression (PHQ-9), risk perception towards COVID-19, interprofessional teamwork attitude, and coping strategies during the Coronavirus disease-19 pandemic. A typical approach for risk identification is to map out and assess the value chains of all major products. Step 1: Identify and document risks. Thats the day the U.K. government first advised Britons abroad to return home as soon as possible in advance of impending travel restrictions because of the growing coronavirus pandemic. This will assist management to decide as to what EasyJet should be concentrating on and what requires de-emphasising or even outsourcing. Get the best reports to understand your industry. Powered and implemented by Interactive Data Managed Solutions. EasyJet came into the pandemic in better shape than many airlines: It was profitable and had a strong balance sheet, with relatively low levels of debt. The way the report has classified the risk is whether the risk is a generic risk that will affect the whole industry of whether the risk is specific to the company. In a sign of faith in EasyJets prospects, the bond sale was almost six-times oversubscribed. Although mostly private now, many of these airlines were once state owned, and some still have not insignificant government stakeholdings. But the surge in new, more transmissible and potentially vaccine-resistant strains of the virus has placed these forecasts in doubt. This affects value creation as follows: Table 1: Sales and Trading Profit of EasyJet. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Currently, around 12% of boarding passes issued by easyJet are mobile passes, although this can be as high as 50% for some flights. It can restore the reputation of a brand. The airline also managed to reduce itsfuel cost per seat flown by 2.9% through a series of small changes: instructing pilots to use only one engine when taxiing, for example, and to climb to cruising altitude as fast as possible, since level, higher-altitude flying is more fuel-efficient. )The crisis has also posed complications for the 54-year-old Lundgren that his competitors dont face, including some particularly unwelcome excess baggage in the form of Stelios Haji-Ioannou. In essence, Lundgren told the BBC, thismeansonly the rich can go on holidays: The expense of these tests would be way over and above what the cost is of an average EasyJet fare, he said. Hover your cursor over an icon and you can see what type of plane it is, which airline it belongs to, where it is flying to and from, even its altitude and airspeed. Webcomputing risks Let us look at five different types of risks and how they apply or vary by cloud deployment models. The existing competition also have strong brand image globally, EasyJet is recognised nationally and within the European markets, however, national airlines like British Airways is recognised worldwide and has stronger brand awareness. Focusing on improving the control and decision making across operations. But the strategy also burdens EasyJet with higher costs as it tries to recover from the pandemic. Lundgren and the board were frustrated. The company has announced plans to reduce its 15,000-person workforce by 30%. 1 Based on share price of 6.62 at 30 September 2021 Hopes for an early summer 2020 recovery were dashed when the U.K. government decided that it would impose a mandatory two-week period of self-isolation on all those arriving in the country. They assess the different risks throughout all areas of the EasyJet business. While it is often lumped into the same European budget airline category as Dublin-based Ryanair and upstart Hungarian carrier Wizz Air, there are some key differences between EasyJet and those other airlines. Having considered the possible future opportunities what are the potential threats that EasyJet needs to bear in mind? Consumers are optimistic and the travel and tourism industry are now booming again. Findlay said only that after almost six years with EasyJet, it will be the right time to pass the financial reins to someone who will help take EasyJet into its next chapter, and Lundgren said he was sorry to see [Findlay] leave.. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Lundgrencomplainsthat the British governments travel rules remain too onerous. Yield management is a form of risk management and therefore, adds value. EasyJet was able to operate at only 18% of its 2019 capacity. EasyJet also faces potential threats in terms of unprecedented tragic events like September 11th. That loan would buy EasyJet some more time. EasyJets new holiday division launched in December 2019, just months before the pandemic took hold. Strategic risk is a category of risk; alongside operational, financial, regulatory and other business risks, it forms part of the umbrella of risks your organization faces. Beneath the surface of EasyJets cosmetic cost savings of not offering free in-flight refreshments or different first, business and economy classes, was a philosophy of cost saving that permeated through the entire organisation. WebThere is one main reason which influences these economic factors is the recession in the Easy jet. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. They fly into second- and even third-tier airports, where they control a dominant share of the gates and can drive tough bargains on any airport fees and charges for ground crews and baggage handlers. It has always been a lower-cost airline as opposed to an absolute cheapest airline, Liberum analyst Khoo says of EasyJet. Marketing and sales will involve making customers aware of EasyJets services are price information and also selling. Funding strategies developments is clearly important in that the nature of funding must be appropriate and compliments the low cost strategy of EasyJet, by ensuring that interest costs are low. That move also diluted Haji-Ioannous stake in the companys stock from more than 34% at the beginning of 2019to just under 30%, making it easier for EasyJets board to ignore the demands of its querulous founder. Most theories argue that strategic success and improved wealth generation stem from two strategies. This form of strategy combines a low price, low perceived service benefits (no free lunch) and a focus on a price-sensitive highly competitive market segment. Additionally, various firms pursuing focus strategies may be able to achieve even greater differentiation in their market segments. If easyJet were to raise money from shareholders, he risks falling below this figure a level at which he can no longer unilaterally block special resolutions. By mid-May, most of the major European nations had administered first doses to just over a third of adults amid critical vaccine supply shortages and concerns about rare but dangerous blood clots linked to AstraZenecasand Johnson & Johnsonsvaccines.Without a brisker vaccination pace, a third wave of infectionskeeps threateningto take hold in Europe. Developing the range of ancillaries on offer such as the Inflight retail proposition. Ive always said the four core markets are where we want to put our focus on U.K., Germany, France and Italy, he told the World Travel Market conference in 2018, shortly after the Air Berlin deal concluded. EasyJet currently has two suppliers, Boeing and Airbus. A prime example of this was the subsequent takeover of Go by EasyJet. The most important key figures provide you with a compact summary of the topic of "EasyJet" and take you straight to the corresponding statistics. Lundgren, who arrived at EasyJet after leading European package holiday company TUI Group, has also tried to expand the airline into the packaged-tour business. Making it easy, enjoyable and affordable to travel again and again for business and holidays. The airline began purchasing carbon offsets for the CO2 of all its flights in 2019. As Internet transactions have a lower cost associated with it EasyJet encourages its customers to book on-line by offering them a discount for on-line ticket reservations. Take it up as a as a proactive exercise embedding it into the organizations strategy instead of merely keeping it a reactive one Periodically monitor, review and update the digital risk framework. Firstly, threats in terms of new & existing competition. Such lower costs benefit EasyJet initially as innovation is rewarded. This will require a mindset where innovation (in cost reduction) is regarded as essential to survival. Therefore, it is vital for EasyJet to have a thorough comprehension of their costs and cost drivers. In mid-May 2020, the company revealed it had been hacked. Hannibal HanschkePool/AFP via Getty Images, Christoph SoederPicture Alliance via Getty Images, Chris RatcliffeBloomberg via Getty Images, one of the biggest winners in the European air-travel dogfight, agreed in January 2020 to deferred prosecution agreements, began purchasing carbon offsets for the CO2 of all its flights, might not fully recover from the pandemic until 2024, LinkedIn has officially entered its cringe era, and its working. WebIt offers marketers a simple and effective way of weighing up the options and risks involved when taking new strategic decisions. Do you have a 2:1 degree or higher? FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Potential negative outcomes include bad publicity and a The web-based questionnaire was distributed to Egyptian healthcare workers from the 20th of April 2020 to the 20th of May 2020. Highly utilised fleet of aircrafts that are large, modern, efficient and relatively environmentally friendly. Johan Lundgren, the chief executive officer of EasyJet, one of Europes largest budget airlines, is a fan of Flightradar24. British Airways. Flying point-to-point routes, it was freeof thecostly spoke-and-hub model employed by Europes big national carriers. Please do not hesitate to contact me. The risks associated with a differentiation strategy include imitation by competitors and changes in customer tastes. Not that he was going away. Analysis of financial resources in order to understand the strategic capability of EasyJet will need examination of financial capability and performance. A strong and visible brand to create a high level of awareness with consumers. WebWhat are the advantages and risks associated with low-price strategies? EasyJet may be especially good at outbound logistics lined to its marketing and sales operations and supported by its technology development. Since March 2020,European governmentshave provided more than$32.2 billion in bailouts to the airline industry,through a mix of grants, loans, and debt-for-equity deals, according to a report from HSBC. From June 15, when EasyJet resumed flying, through September 2020, it carried 9.5 million passengers, compared to 37.1 million in the same period the year before. After listing the risks and putting them in a risk matrix, the report will then aim to explain how the risk will affect easyJet and justify the position of it in the risk map. And Lundgren, who took overin late 2017, had big plans to build on that differentiation with potentially lucrative new ventures, including vacation packages, more benefits for business, and a new loyalty program. This text provides general information. Strategic risk management is the process of identifying, quantifying, and mitigating any risk that affects or is inherent in a companys business strategy, strategic objectives, and strategy execution. He also likes the site because it allows EasyJet to easily gather competitive intelligence about the performance of rival airlines. Standardisation in its activities as an airline leads to both economies of scale and a simpler product, which is cheaper and easier to distribute. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Healthcare workers were exposed to this highly infectious virus during the pandemic and suffered several social and psychological consequences, such as anxiety, psychological distress, and burnout. Ryanair uncompromisingly fought its way into the market with an aggressive pricing strategy. Easyjet are situated extremely in strategic option 1 ( low monetary value, depression added value ) The eight nucleus strategic options are: 1. Its current cash flow position is also strong, with cash flow from operating activities increased by 61 percent between the six months ended 31st March 2003 to six months ended 31 March 2004. ECONOMIC the travel industry is vary recession prawn and also very sensitive to changes in oil prices. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Of popular holiday destinations, only Portugal and Gibraltar were put on the initial green list, with no requirement to self-isolate upon return. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. By the end ofJanuary 2021, about 1,400employees had been laid off or taken buyouts. easyJet is building a network of key cities, broadening their presence across Europe. It is not helpful to have a shareholder barking up managements neck the whole time, Morningstar analystKotze says. In many instances, strategic risks and the other kinds of risk will impact one another as they are interconnected. And it secured two different term loans totaling$563 million, due for repayment in February 2022. Balance your retirement plan with your other financial goals. The U.K. is doing well: It had approved two vaccinesone from Pfizer and one from AstraZenecain December and a third, from Moderna, in early January; by mid-May it had given 68% of the adult population at least one shot. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Green list, with no requirement to self-isolate upon return risks associated with a differentiation strategy include by... Popular holiday destinations, only Portugal and Gibraltar were put on the initial green list, with no to! Has always been a lower-cost airline as opposed to an absolute cheapest airline, Liberum analyst Khoo of... Result have superior demand and yield characteristics with an aggressive pricing strategy barking up managements neck the whole,... 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