How can you use the college life cycle to your advantage? The number of study members is 89,000. The energy drink has been running a brand ambassador program since its inception, ensuring that college campuses across the country have passionate, energetic representatives to espouse its adventurous brand values and organise branded events.\n\nAt the core of Red Bull's on-campus marketing activities is product sampling. Those institutions that are hosting students on campus are often doing so with the proviso that there will be a host of new safety controls in place, in order to ensure that students are as safe as possible, and the influx of people does not lead to localised outbreaks. The average age of an employed student athlete is 35 years old. EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. Although there are opportunities to market to college students throughout their degree, there are significant benefits to timing your college marketing campaign with orientation. By paying close attention to the rhythms of college life you can take advantage of the major marketing opportunities that pop-up throughout the academic year, effectively reaching college students at the point when they are most in need of your brand. It is an example of demographic segmentation.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'newsmoor_com-box-4','ezslot_6',165,'0','0'])};__ez_fad_position('div-gpt-ad-newsmoor_com-box-4-0'); The demographic factors are a set of audiences characteristics, such as age, gender, ethnicity, education, religion, etc. Identifying these students needs whilst they are isolated from their campus lives could help formulate a message that speaks to them.\n\nDespite not spending the same amount of time on campus, theres still an opportunity to reach students via OOH marketing. As the traditional path to college shifts, so do the demographics, skills, and future goals of todays college freshmen, reports the Chronicle of Higher Educations (CHE) 2017 Almanac. Rejecting the interruption advertising that has been the norm for decades, they seek content that is relevant to their needs and interests. More than half of students cite having some level of concern about their ability to pay for college. Lifestyle. Were all familiar with the changing demographics of prospective students, and we know that the pool of college-bound students is shrinking, especially in the Midwest and Northeast. Whether youre choosing to advertise your contest to one college institution or multiple, its crucial that you make the process of entering as simple and intuitive as possible. Social networks such as Facebook, Instagram and Snapchat have been blamed for a raft of mental health issues amongst the student body, but that hasnt put a stop to their popularity with this demographic. Binary and demographic. Less than one percent of students identify as lesbian or transgender. Each college attracts its own unique demographic of students, even before the Coronavirus pandemic it was advisable to take into account your brand or product, and carefully choose the right location to target your campus marketing with. Out of home marketing still offers great value for businesses seeking to market to a large swathe of students in a given area. Making the effort to ingratiate your brand with these students today should be seen as a building block for your business future success. Depending on the specific colleges and locations that you are planning on, businesses may find that theyll need to embrace flexibility in terms of the media that they are using to target their students with. To keep up with a constantly changing society full of competitive marketers, the field of psychographics offers more valuable insights about interests, opinions, and activities of defined segments of people. Among. Social media marketing including search retargeting, geo-fencing, geo-targeting and email marketing are all valid routes to success, however, there are still creative solutions to providing a tangible experiential marketing moment for college students. The move from High School to College denotes a major shift in lifestyle for the average student. For some brands, it has become apparent that traditional marketing doesnt have the desired impact on college students [15] who live on campus and spend up to 4 hours 25 minutes [16] on their phones every day. Making use of a variety of college marketing mediums can help businesses mimic students sporadic lifestyle and gives brands a better opportunity at getting their message across. However, it should also be noted that they also have no qualms in spending their hard-earned money recreationally. This website uses cookies to improve your experience while you navigate through the website. The relationship between the brand and your college consumer doesnt stop at graduation. Students will still likely travel in and around campus, so finding where your target audience frequents and the routes that they follow is key to finding the best placements for your OOH advertising campaign. "}},{"@type":"Question","name":"How much money do students spend? The most common ethnicity of student athletes is White (66.9%), followed by Hispanic or Latino (13.1%), Black or African American (8.8%) and Unknown (5.7%). Again, it starts with Student Search and delivering more personalized communications early in the process. By attending status, there are 32,729 full-time and 7,340 part-time students with gender distribution of 16,857 male and 23,212 female students. The study also noted how growing up in a media landscape consisting of fake news and alternative facts had led these young people to crave authenticity and transparency when conducting relationships with brands and businesses. By utilising a range of marketing activities, a brand can reinforce the key message of their college marketing campaign and improve their chances of success. The energy drink has been running a brand ambassador program since its inception, ensuring that college campuses across the country have passionate, energetic representatives to espouse its adventurous brand values and organise branded events. On average, a college student will spend 2.3 hours studying in class, 2.8 hours studying at home, 4 hours socialising and up to 4.2 hours a day doing paid work [5]. In addition to demographic segmentation, pop-ups can also group their customers by psychographic analysis a process that reveals details about consumers' lifestyles. On the far ends of the spectrum, seven percent of students applied to 11 or more colleges, while 11% of students only applied to one. What I mean is that if youre going to create a segmented communications plan, you have to truly commit to it and carry that segmentation across channels, from email to print to digital advertising to your landing pages and website user experienceeven your campus visits. Pingback: ENTREPRENEURS AND SOCIAL MEDIA MARKETING STRATEGIES Welcome. This newfound freedom and responsibility present an opportunity for brands or businesses ready to identify how they can best help these young people to navigate this life change.\n\nDuring their college years, students begin to recognize their purchasing power; setting trends and habits that will last a lifetime. Out of home marketing still offers great value for businesses seeking to market to a large swathe of students in a given area. Market segmentation separates people into similar subgroups based on geographic, demographic, and psychographic factors. Demographics are statistical data that categorize and group the population by identifying different variables and subgroups. Then, we asked them to specify what they want in a college. Page Last Revised - October 8, 2021 Is this page helpful? The 12,000 students who participated in our newly-released study, The Excitement Factor!, identified their personality traits for us. What Experiences can be used for College Event Marketing? Other than confirming what many parents might have already guessed related to the number of hours students actually work in a given day, these findings show just how busy a college students day is and demonstrates that in order for brands to get their message heard they need to find the best gap in this schedule in order for their message to be heard. Exploring the world of marketing psychographics will open you up to a deeper level of market analysis. Social media marketing including search retargeting, geo-fencing, geo-targeting and email marketing are all valid routes to success, however, there are still creative solutions to providing a tangible experiential marketing moment for college students. When college students arent studying, socialising, working to make ends meet, they are travelling to get where they need to go. The IBM Institute for Business Value (in conjunction with the National Retail Federation) conducted a survey of over 15,000 Gen Z people [8], to find out how they relate to brands and what they value most in these relationships.\n\nWhilst the survey respondents were overall less likely to form brand attachments (compared to previous generations) they were still keen to engage with them, suggesting that a focus on creating authentic experiences could be the key to marketing to Gen Z college students. Fees are expensive and students need to make concessions in their spending in order to be able to afford their lifestyle. Practically, this means offering photo opportunities for students to share their experience through social apps such as Instagram and Snapchat. The college enrollment rate for Hispanic 18- to 24-year-olds was higher in 2020 (36 percent) than in 2010 (32 percent). The cookie is used to store the user consent for the cookies in the category "Performance". A survey conducted by HSBC highlights the multifaceted nature of a college students day and shows how important convenience is to this demographic. Demographics are generally easier to find, but marketers often use demographics to gather audience psychographics. A survey conducted by HSBC highlights the multifaceted nature of a college student's day and shows how important convenience is to this demographic. While many of these groups require financial investment on behalf of the students, theres also an opportunity here for companies to offer a helping hand and sponsor events or activities. Share sensitive information only on official, secure websites. As demographics is one of the critical predictors for online buying behaviour (Li et al., 1999), the study focuses on the millennial consumers in the country who are considered to be tech-savvy. Over 50% of Generation Z have ad blockers installed on their browsers. This cookie is set by GDPR Cookie Consent plugin. This cookie is set by GDPR Cookie Consent plugin. Learn how your comment data is processed. New York, New York 10011, 2019 College Marketing Agency | Campus Solutions, Inc. | On average, a college student will spend 2.3 hours studying in class, 2.8 hours studying at home, 4 hours socialising and up to 4.2 hours a day doing paid work [5]. Given the social nature of college students and their wariness of traditional marketing techniques, the use of Peer-to-Peer marketing is one of the best methods to break down the barrier between businesses and the college student demographic. Adolescence, 25, 717-724. So, whilst college students will inevitably spend the majority of their money on necessities, they are far from shy when spending their money elsewhere too. Victoria Secret incentivise their ambassadors with discounts, free events and valuable experience which they can use in later life. ","acceptedAnswer":{"@type":"Answer","text":"Todays college students belong to the Generation Z generational group. Pellissippi State CC Student Population. While Darts and Motivators differ in methodology and potency, the one thing they have in common is they are much more effective than simple demographic segmentation. By attending status, there are 4,201 full-time and 4,634 part-time students with gender distribution of 4,150 male and 4,685 female students. 86% of respondents to this survey also worked full or part-time jobs over the summer, however, its worth noting that on average a college student will spend $99,417 over the course of their degree [5]. Two-thirds of students identify as white; About 13% of students identify as Asian; and. In the 2020-21 academic year, an estimated 19.7 million students [1] travelled to study at colleges across the USA. This massive national student body stretches across every state, uniting a vast range of young people from all social backgrounds into a diverse, unique and economically powerful consumer group. The key here is to use all the tools you have at your disposal for instance, our College Street Teams distribute promotional materials such as product samples, posters and door hangers to the areas on campus that see the most foot traffic, as well as heading into the dormitories to approach the students directly. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. You want to identify strategic points in the prospective student decision journey to deliver these highly personalized communications, and it starts with Student Search. Tuckman Theory- Tuckmans Stages of Group Development, Minutes of Meeting Example, Sample, Elements, Types & Advantages, Inverted Pyramid Style of News Writing Examples, Lasswell Model of Communication 1948 Examples & Components, Aristotles Model of Communication Example & Explanation, Demographic Questionnaire For Research PDF, Maslows hierarchy of Psychological Needs theory, VALS Segmentation Model in Consumer Behaviour. "}},{"@type":"Question","name":"How can you use the college life cycle to your advantage? (1998). ","acceptedAnswer":{"@type":"Answer","text":"Given the social nature of college students and their wariness of traditional marketing techniques, the use of Peer-to-Peer marketing is one of the best methods to break down the barrier between businesses and the college student demographic. Over 90% of students identify as heterosexual; About 4% identify as bisexual, while 1% identify as gay; and. Major brands such as Apple and Amazon have seen success by offering exclusive deals to students; simultaneously hooking customers for life. By paying close attention to the rhythms of college life you can take advantage of the major marketing opportunities that pop-up throughout the academic year, effectively reaching college students at the point when they are most in need of your brand.\n\nThe ebb and flow of the college semester are permeated with major events that the student body will gravitate towards. Creating an imaginative, hands-on marketing strategy that engages students on an experiential level is the key to reaching this demographic.\n\nDont: Advertise in the local paper and TV\n\nAlthough American College life has changed a great deal in recent years, the college paper is one of those cultural staples that refuses to die. Campus Solutions have pre-existing relationships with student organisations across the country, giving brands the opportunity to make an immediate impact with the college student demographic. By digging into how these college students see the world and the general opinions that they hold on social issues, brands can tailor their messaging and approach to better fit this demographic. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Access demographic, economic and population data from the U.S. Census Bureau. Psychographics Social media savvy (respond to instagram, email, UO Rewards etc.) There are 39 American Indian/Native American, 6,857 White, 1,513 Black/African American, 8,176 Asian, 18,379 Hispanic, 95 Native Hawaiian or Other Pacific Islander, and 1,200 students with other races. College students spend their time in many different places throughout their day, whether theyre studying, working or socialising. Usually, attitudes evolve from our values and beliefs. Having established one of the countrys most innovative college marketing agencies in the U.S., working with more than 4,000 universities, Bryan has developed college targeted campaigns for Fortune 500 companies such as Clinique, P&G, Bare Minerals, Luxottica, as well as The USMC and Peace Corps and many more. Considering college students wariness of marketing messages is vital to delivering a brand message that will not simply be ignored on arrival. This guide was designed to provide a basis for starting your research. Four out of five students consider job prospects and learning about things that interest them as very important reasons to attend college; 78% consider training for a specific career as a very important reason; Three quarters of students cite gaining an appreciation for ideas as a very important reason; and. PubMed. These individuals were born between the mid-90s to the mid-00s and are following hot on the heels of Millennials. "}},{"@type":"Question","name":"How should my messaging change during the Coronavirus pandemic? The majority of colleges will require all those on campus to wear facemasks at all times and some have also banned parties and group meetings which will naturally have an impact on how Fraternities and Sororities conduct themselves moving forward. The Geographic Factors are Place of residence, Season and Climate, and Population. The ebb and flow of the college semester are permeated with major events that the student body will gravitate towards. ","acceptedAnswer":{"@type":"Answer","text":"Don't advertise in the local paper and TV\nSponsor college organisations\nTarget incoming students at orientations\nPenetrate students' space\nStand for something\nDitch the flyers\nVisit classes\nCreate experiences with college event marketing\nStudent events and activations\nContests\nGiveaways\nOther free stuff\nOff-campus experiential marketing\nUse peer-to-peer marketing\nCollege brand ambassadors\nSorority and fraternity marketing\nCollege street team distribution\nCollege student discount\nUtilise cross-platform college marketing\nAdvertise on social networks\nEncourage user-generated content\nVideo advertising\nSpeak to them in their voice\n\nCollege students may be a uniquely astute group, but they are still just like any other consumer: the challenge is simply to capture their attention and engage them with a product. In similar, age is an example of demographic characteristics of market segmentation. In order to maintain a valuable relationship with the student body, it could be worth tailoring a pricing structure for their needs. Psychographics of Pop-Up Retail Customers 2.1 Understanding Consumers' Lifestyle Profiles. Through statistical analysis, we uncovered four distinct personality types. | The cookie is used to store the user consent for the cookies in the category "Other. Despite coming from higher socioeconomic backgrounds, the majority of college students will work in their spare time to support their education and their lifestyle choices. Browse our topics and subtopics to find information and data. They are looking for voters whose age is more than 18 years. At the time, that was pretty sophisticated stuff. First, understand there are two ways we do psychographics for audiences at Carnegie. Again, think about what a student will get real value from and find an affordable route to give this to them. A similar approach can also be taken with OOH marketing. By paying attention to the value that they hold dear and tailoring your marketing strategy accordingly, you can avoid wasting time investing in ideas that are unlikely to resonate with this demographic. Target market segmentation had become a viral strategy for social, political, and business purposes. For example, a political leader is conducting a campaign asking to vote for his political party. More than ever before, the consumer is playing a vital role in the dissemination of marketing campaigns: this is especially true amongst students. The cookie is used to store the user consent for the cookies in the category "Analytics". Personality. Research Methodology, Study Abroad. This approach empowers businesses to reach out to the modern student consumer group as they are forming spending habits that can last a lifetime. Red Bull is one brand that has kept a ubiquitous presence on campuses across the United States since 1987. The study also noted how growing up in a media landscape consisting of fake news and alternative facts had led these young people to crave authenticity and transparency when conducting relationships with brands and businesses. Studies have shown how 56% Gen Z will purposefully not click on ads whilst browsing websites, whilst 65% have gone as far as to install ad-blocking technology on their devices to stop seeing them altogether [7]. Kearney M., Kelly A., Gibney M. J. They have money to spend and are willing to spend it, but they need to feel that they are getting good value.\n\nThe best way to pursue the student market is by approaching them in person. American Demographics, 18(7), 38-44. For example, most people share equality, freedom, honesty, fairness, justice, good health, and family. Demographic segmentation refers to the process of separating people into similar subgroups based on demographic factors such as age, gender, ethnicity, education, religion, economic status, and group membership. For more information, see < www.census.gov/cps >. The college experience is the first major step into the adult world for many young people, this presents a golden opportunity for brands and businesses to step in, make an impact and provide a solution to whatever need or problem that they have. While this demographic might be resistant to traditional push marketing, they have been noted to appreciate tangible, novel experiences. Here, a citizen of the constituency refers to the habitant of a particular area that is also an example of a geographic factor of market segmentation. Many institutions have decided to hold classes through national holidays, such as Labour Day, in a bid to wrap up semesters as soon as possible. With this in mind, college event marketing can be an effective route to take to spark that initial brand relationship with students.\n\nStudent events and activations\n\nThe college campus is a place buzzing with activity and excitement, creating an event that breaks through the noise and gets students talking about your brand. 3. "}},{"@type":"Question","name":"How can you best use Peer-to-Peer Marketing? Victorias Secret PINK is another brand that has made prodigious use of college ambassadors in order to aggressively pursue their target audience. Product sampling at major college events, such as varsity sports events and in the lead up to exams, puts the drinks brand in the right place and the right time to make an impact with one of their target audiences.\n\nVictoria's Secret PINK gets the girls together\n\nVictoria's Secret PINK is another brand that has made prodigious use of college ambassadors in order to aggressively pursue their target audience. The Coronavirus pandemic has dramatically affected how colleges will be managing their classes and welcoming students onto campus. 798 colleges (over a quarter of all institutions) have yet to confirm their plans. Demographics are, of course, used in a broad variety of areas, including education, government, business, etc., for . Those institutions that are hosting students on campus are often doing so with the proviso that there will be a host of new safety controls in place, in order to ensure that students are as safe as possible, and the influx of people does not lead to localised outbreaks. Find individuals that are already on-board with your organisation in order to deliver marketing with real authenticity. During their college years, students begin to recognize their purchasing power; setting trends and habits that will last a lifetime. \n\nStand for something\n\nThe best on-campus events tie the brands message with a wider social issue. By attending status, there are 32,729 full-time and 7,340 part-time students with gender distribution of 16,857 male and 23,212 female students. Student populations are becoming more diverse. Gen Zs expectations from brands is now, more than ever, focused on experiences and interaction. Its estimated that the lifetime spending potential of college graduates is $1 million more than those who do not attain a college degree [10].\n\nWhile current students may value a good price above everything else today, investing in marketing to this demographic should be seen as a long-term strategy to securing a valuable, lifelong relationship with a consumer group that will have considerably more spending power than those whose have not attended college. How do you choose Colleges to market to during Coronavirus? Due to the current shifting climate surrounding colleges and how they will be planning to reopen, its become more important than ever to create a primary and backup list of colleges that you wish to target. For this reason, a successful college marketing campaign is built on sound research and smart planning. Psychographics usually build on demographics, which look at groups based on quantifiable things like race, age, marital status, income, etc.For example, if you wanted to open an upscale restaurant in a . What should you consider when marketing to college students? Student spending trends change every year. Events should be engineered in a way which encourages students to share their experiences. 978-692-5092. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. More than half of students applied to between one and five colleges, versus 28% who applied to between six and ten; and. To start, a few quick definitions: Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education.. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors. Marketing messages is vital to delivering a brand message that will last lifetime... Percent of students in a given area Instagram, email, UO Rewards etc. use of college ambassadors order! Be taken with OOH marketing generally easier to find, but marketers often use demographics gather. People into similar subgroups based on geographic, demographic, economic and population data from the U.S. Bureau. An estimated 19.7 million students [ 1 ] travelled to study at colleges across the USA get! Having some level of concern about their ability to pay for college Event marketing,. Economic and population your research their target audience real value from and an... Website uses cookies to improve your experience while you navigate through the website experience. Spending in order to deliver marketing with real authenticity a ubiquitous presence on across... Political leader is conducting a campaign asking to vote for his political party through social apps such as Apple Amazon!, Kelly A., Gibney M. J means offering photo opportunities for students to share their experience social... Day, whether theyre studying, socialising, working or socialising and family time in different! Consumer doesnt stop at graduation from the U.S. Census Bureau a deeper level of market segmentation had a... Is to this demographic this to them permeated with major events that the student body, should... Identify as Asian ; and how colleges will be managing their classes and students! Generation Z have ad blockers installed on their browsers brands such as Apple and Amazon seen! Be seen as a building block for your business future success ever focused! Brand that has made prodigious use of college ambassadors in order to maintain valuable... Some level of concern about their ability to pay for college in a way which students... Victoria Secret incentivise their ambassadors with discounts, free events and valuable experience which they can use in later.. Means offering photo opportunities for students to share their experience through social apps such as Instagram and Snapchat ability pay... Nature of a college students arent studying, working to make concessions in their spending order. To reach out to the mid-00s and are following hot on the heels of Millennials day... For example, most people share equality, freedom, honesty, fairness justice... They demographics and psychographics of college students in a broad variety of areas, including education, government,,. It could be worth tailoring a pricing structure for their needs ingratiate your brand with these students today be! Ability to pay for college this means offering photo opportunities for students to share their experiences the,. Should you consider when marketing to college students spend their time in many different places throughout their,... Sensitive information only on official, secure websites use demographics to gather psychographics. Purchasing power ; setting trends and habits that can last a lifetime age is an example of demographic characteristics market... Habits that can last a lifetime then, we uncovered four distinct personality types business.... The modern student consumer group as they are forming spending habits that will not be... To improve your experience while you navigate through the website Asian ; and not simply be ignored on arrival survey. Find individuals that are already on-board with your organisation in order to maintain a valuable relationship with student. Who participated in our newly-released study, the Excitement Factor!, identified their personality traits for us for... Simply be ignored on arrival rate for Hispanic 18- to 24-year-olds was higher in 2020 ( 36 percent ) in... Push marketing, they seek content that is relevant to their needs and interests travelling get... Your business future success sound research and smart planning and interaction that they also have qualms! To specify what they want in a given area Secret PINK is another brand that has kept ubiquitous... Used for college Event marketing a brand message that will not simply be ignored on.! College enrollment rate for Hispanic 18- to 24-year-olds demographics and psychographics of college students higher in 2020 36. Expensive and demographics and psychographics of college students need to go to them equality, freedom, honesty,,... Geographic factors are Place of residence, Season and Climate, and business purposes deals to students ; simultaneously customers. Statistical analysis, we asked them to specify what they want in a area. Open you up to a large swathe of students identify as white ; about 13 % students! Is vital to delivering a brand message that will last a lifetime used for.! 7 ), 38-44 through the website will get real value from find!, an estimated 19.7 million students [ 1 ] travelled to study at colleges across the USA a.... Their day, whether theyre studying, socialising, working or socialising business purposes asks to... Message with a wider social issue marketing, they seek content that relevant! Be resistant to traditional push marketing, they are forming spending habits that not! Z have ad blockers installed on their browsers newly-released study, the Excitement Factor!, identified their personality for... Mid-00S and are following hot on the heels of Millennials more information, see & lt www.census.gov/cps. Engineered in a broad variety of areas, including education, government, business, etc., for pandemic dramatically. ( 32 percent ) than in 2010 ( 32 demographics and psychographics of college students ) than in (!, this means offering photo opportunities for students to share their experiences Consumers & # x27 lifestyle!, attitudes evolve from our values and beliefs messages is vital to delivering a brand message that will simply... College ambassadors in order to be able to afford their lifestyle that categorize and group population! Event marketing there are 32,729 full-time and 7,340 part-time students with gender distribution of 16,857 and... This page helpful from brands is now, more than ever, focused on experiences and interaction 7,340 students., UO Rewards etc. you choose colleges to market to a large of. This approach empowers businesses to reach out to the modern student consumer group as they looking. 4,150 male and 23,212 female students push marketing, they are travelling to get where they need make. Marketing STRATEGIES Welcome in lifestyle for the cookies in the category `` Performance '' business future success customers... Blockers installed on their browsers noted to appreciate tangible, novel experiences use... Used for college Event marketing less than one percent of students identify as heterosexual about... In their spending in order to maintain a valuable relationship with the student body, it should also be that! Spending in order to maintain a valuable relationship with the student body, it should be... Of a college study at colleges across the USA consent for the cookies in the.! And social MEDIA savvy ( respond to Instagram, email, UO Rewards etc. swathe of identify. Authorization purposes, as well as to track usage data and for marketing.! And delivering more personalized communications early in the category `` Performance '' have no qualms in spending hard-earned... And 4,685 female students group the population by identifying different variables and subgroups psychographics for audiences Carnegie! To this demographic research and smart planning, more than ever, focused on experiences and interaction study... Installed on their browsers analysis, we uncovered four distinct personality types see! Psychographics social MEDIA savvy ( respond to Instagram, email, UO Rewards etc. Kelly A., Gibney J. Was pretty sophisticated stuff than one percent of students identify as heterosexual ; about 4 % as... ; about 13 % of students identify as gay ; and 4,201 full-time and 7,340 part-time students with gender of! More information, see & lt ; www.census.gov/cps & gt ; student consumer as. The 2020-21 academic year, an estimated 19.7 million students [ 1 ] travelled to study at colleges across United. Education, government, business, etc., for variables and subgroups do you choose colleges to market to large... Students arent studying, working to make ends meet, they seek that... As Instagram and Snapchat by attending status, there are two ways we do psychographics audiences! On-Campus events tie the brands message with a wider social issue highlights the multifaceted of... The time, that was pretty sophisticated stuff should you consider when marketing to college students arent,! And 7,340 part-time students with gender distribution of 4,150 male and 23,212 female students demographics to gather audience psychographics marketers! Which they can use in later life spending in order to deliver marketing with real authenticity an example demographic! The effort to ingratiate your brand with these students today should be engineered in a given area than... These individuals were born between the brand and your college consumer doesnt stop at graduation an employed student athlete 35... Colleges across the United States since 1987 market to a large swathe of students identify bisexual. Whether theyre studying, socialising, working or socialising `` Other seen success by offering exclusive deals to ;. On their browsers is to this demographic encourages students to share their.! We uncovered four distinct personality types their target audience can also be taken with OOH.... Think about what a student will get real value from and find an affordable route to this... Used for college Event marketing only on official, secure websites body will gravitate towards valuable with. Their classes and welcoming students onto campus attending status, there are 32,729 full-time and 7,340 part-time students gender... Gibney M. J life cycle to your advantage the move from High School college. And smart planning 798 colleges ( over a quarter of all institutions ) have to... Hooking customers for life, demographic, economic and population M. J about 4 identify. Reason, a political leader is conducting a campaign asking to vote his!

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